Portfolio
Rebel Mama Interview on Personal Finance
The Rebel Mama duo wrote a page-turner of a personal finance book. After speeding through an advance copy, I spoke to the Toronto-based authors about financial wellness for new and soon-to-be-parents—and how to talk to kids about money.
Edible Collagen is Big Business
For a beauty and health Chatelaine feature (in the Feb/Mar 2019 issue), I explored the edible collagen trend by speaking to dermatologists and registered dietitians. Along with looking at the efficacy of edible collagen, I examined the business aspect of ingestible beauty products.
March Madness, the Book Edition
To participate in March Madness, increase engagement, and reinforce Indigo as a destination for book lovers, I launched a book bracket on Indigo’s Instagram stories. I led this week’s long social campaign, working closely with graphic designers and book buyers to execute it—and achieve our goals.