Portfolio

A selection of my written work, including editorial features, engaging short posts and custom content for brands both big and small.

Journalism

CHATELAINE

blogTO

TORONTO LIFE

CANADIAN JEWISH NEWS

RYERSON REVIEW OF JOURNALISM


Content Marketing

INDIGO

As the brand’s Marketing Content Specialist, now Associate Editor, I develop and craft creative and SEO-driven and long-form editorial content for the Canadian retailer’s website and blog.

PIVOT DESIGN GROUP

I’ve freelanced for Pivot (a healthcare-focused design agency) since 2013 and interviewed internal and external stakeholders (including designers, patients, care givers and health advocates) to write blog posts and case studies about Pivot projects and events. Here are some examples of my B2B work over the years:

CITY OF TORONTO

To promote the annual foodie festival Summerlicious, I worked as a freelancer for the City of Toronto’s Economic Development and Culture Department to research and write 150 food facts about Toronto. These facts were compiled on a website and were shared on Twitter with the hashtag #FoodFactsTO.

JOHN BROWN MEDIA

CANADIAN ASSOCIATION OF ATHLETIC THERAPISTS

As part of Pivot Design Group project, I interviewed athletic therapists to write educational articles as part of a campaign to educate Canadians about what athletic therapists do.